Caran d’Ache — We designed a tram in Zurich for Caran d’Ache, bringing the call for more creativity in life to the streets.
The task was to create a concept that would appeal emotionally to the people of Zurich. And, above all, to convey Caran d’Ache’s USP. Because what many people don’t realise: Caran d’Ache is Swiss through and through. This clearly sets the brand apart from its competitors.
As Swissness is communicated very broadly and clichéd in marketing communication, the branding agency focussed on an exciting visual world that inspires. In collaboration with Zurich illustrator Silvan Borer, worlds were created that embed figures and symbols in Zurich scenes.
This playful realisation under the umbrella of ‘Your city. Your creativity. Your life.’ will be travelling throughout the city until the end of the year. But the tram is not just for looking at. As a special extra, there are matching hanging boxes with postcards in various trams that you can take away and design yourself. In this way, you can share a piece of creative Zurich with your loved ones all over the world. And if you bring your postcard to the Caran d’Ache shop on Löwenstrasse, it will even be sent to you free of charge!
With the tram, Caran d’Ache is not only bringing more colour to the Zwingli city, but is also further establishing itself as the leading Swiss manufacturer of writing instruments and colour products in Zurich.
