Orangina — In a year like 2020, we all knew it: we wanted to get out, to travel. But where to?
The campaign we realised for Orangina played with people’s longings, but also with the advantages of Switzerland.
Even though international travel was partly possible, we showed what wonderful destinations there are in Switzerland. This was underlined in a variety of ways via online measures and in social media.
We took people on a journey and they were able to win rail vouchers to discover Switzerland on their own. It was an extraordinary and successful campaign and Orangina was able to expand the market in Switzerland and increase sales massively compared to other countries.